rights movement -- >> the civil rights movement. >> the suffragette movement, women's rights, you've got to be organized. >> absolutely. you've got to be organized. and what we see, remember that 16% i identified as the alarmed? again people who are very concerned and think this is an urgent problem, but they feel relatively isolated and alone. they say, "i feel this way, some of my friends and family feel this strongly." but they have no sense that they're part of over 40 million americans that feel just as strongly as they do. they've never been properly organized, mobilized and directed to demand change. and i mean, that's what the political system ultimately responds to. if you basically have a vacuum of people who are demanding change, and i don't mean that truly. i mean, there are of course many great organizations that have been advocating for change for a long time. but it hasn't been a broad based citizens movement demanding change. in that situation a relatively small but well-funded and vocal community that says no can absolutely win the day. >> as you know twice in the la